The Race to Universal ‘One Click’ Shopping

The race is on to unite merchants and consumers around the world, allowing people in any country to transact with just one click. And while a range of firms such as Wal-Mart and eBay are in the game, as well as special-purpose groups such as the W3C consortium that focuses only on payments, the main players are Jeff Bezos of Amazon and Jack Ma of Alibaba. Click here to read Export Now CEO Frank Lavin’s full article, as published in The Wall Street Journal.