Rolls-Royce is honoring the Chinese New Year with a new ”Year of the Dragon” model. Barbara Demick of the Los Angeles Times describes the growing taste for luxury goods in China in her article Chinese are up to speed with life in the fast lane. Demick reports that the $1.6 million vehicles will have ”hand-embroidered versions of mythical animals on leather headrests.”
Retailers also say that high-fashion apparel is popular. This China Daily report on The Villa, a Shanghai boutique, makes it clear that shoppers in China are willing to open their wallets for the right products:
Yigal Azrouel is one of the designers that The Villa has carried since its opening and has seen the market and interest for a broader range of style grow.
“What I love about China is the excitement about fashion, not just clothing,” says Azrouel, who adds that he has a more international presence.
Kyle Berner is a New Orleans entrepreneur who started selling biodegradable natural rubber flip flops in the United States. His company, Feelgoodz, expanded with sales to retail outlets in New Zealand and Australia. Quick to seize new opportunities, Kyle was among the first wave of businesses executives to see the opportunity to reach customers through social media and early on he began building a Feelgoodz community on Facebook. Now Kyle is ready to take another new step as he prepares to enter the Chinese market.
Export Now is proud to have Kyle and Feelgoodz as an initial launch partner. We are also proud that Kyle is winning early recognition for his decision to embrace Export Now’s unique approach that allows any American company to easily sell through China’s giant e-commerce portal, TMall.
The Shanghai Bureau Chief for Forbes, Russell Flannery, sat down for a dinner of fried yak recently with Export Now founder Frank Lavin. This is Flannery’s report: Export To China On The Cheap. A key conclusion:
China is emerging as the world’s largest ecommerce market, and Lavin is teaming up with “Tmall” under the country’s most popular ecommerce site, Taobao. Taobao, run by Chinese e-commerce billionaire Jack Ma and partly owned by Yahoo, boasts more than 300 million registered users. “It’s the world’s largest store, and Jack Ma has made it accessible to everyone across China,” Lavin says. “We are making it accessible to people outside of China.”
One question Flannery asked was about the categories of consumer products likely to do well with e-commerce shoppers in China. Lavin listed automotive items and anything for babies:
Lavin thinks one of the most promising industries in China for U.S. exporters is baby items. “People are willing to pay a premium for safety,” he says. Another: auto accessories. China has become the world’s largest auto market, and has a growing number of car aficionados.
By Jim EricksonNov 21, 2011 | 01:10 pm
John Bryson, the new US Secretary of Commerce, traveled to China earlier this month, accompanied by US Trade Representative Ron Kirk. Both attended a meeting for the US-China Joint Commission on Commerce and Trade (JCCT). The meeting was also attended by Chinese Vice Premier Wang Qishan who represented China in the 22nd session of the annual meeting. Discussions at the meeting were centered around US exports into China and possible measures the Chinese Ministry of Commerce (MOC) could implement to further facilitate trade between the two countries. Previous efforts of the MOC led to the usage of United States made airport vehicles at the Beijing airport, which Secretary Bryson got to see first hand during his visit. Last year’s JCCT meeting strengthened intellectual property rights enforcement and made revisions to China’s indigenous innovation policies and pushed them through to the WTO’s Government Procurement Agreement. Other initiatives, led by the U.S.-China Business Council (USCBC), are also being pushed to help small and medium American businesses export their products to China.
This is not the only example of the US government taking special interest in exporting to China. Many state governments have started programs of their own that help businesses within their state expand through exporting. The Virginia Economic Development Partnership (VEDP), created by the Virginia General Assembly in 1995, assists Virginia businesses through aggressive business recruitment, expansion assistance, and trade development. The VEDP works business development partners to help Virginia businesses establish themselves and be successful in their home market, but the main goal of the partnership is to help Virginia businesses expand their export base abroad. The VEDP not only helps companies identify new markets, but also creates market entry strategies and connects Virginia companies to foreign distributors. Participating Virginia businesses are given a summary of the most current economic and demographic information of their selected site, as well as individually tailored research for suitable land and other manufacturing necessities. The partnership can also assist with navigating foreign regulations and tariffs, further lessening the difficulties for businesses looking to expand internationally.
Export Now is also doing its part to help manufacturers of all sizes export their products to China at lower costs and with greater convenience. Not only does Export Now take all the headaches out of exporting your products to China; it also makes your products available to hundreds of millions of Chinese consumers by listing them on an exclusive storefront on Tmall.com, China’s premier B2C platform. The US Government sees exporting as an integral part of the future success of American business. Export Now wants to help American businesses realize that success.