We’re proud to announce the release of “Export Now” the book, by Peter Cohan and Export Now Founder Frank Lavin. The book is about the practical steps American companies can take to expand to new markets by exporting. Cohan is a strategic consultant, business school professor and author. His writings and analysis on politics, business, and the economy can be found at his blog, The Informed Observer.
“Export Now” comes out of Lavin’s experience as the U.S. Undersecretary of Commerce for International Trade, where he saw first-hand the pent-up desire among U.S. companies seeking to export as well as the shortage of information on international expansion. “Export Now” outlines the actions American companies, large and small, can take to start exporting immediately.
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- Export Now
About the Authors
Frank Lavin is the founder of Export Now. He previously served as the U.S. Undersecretary of Commerce for International Trade and U.S. Ambassador to Singapore.
Peter Cohan is a business professor, management consultant and venture capitalist.